Field of Administrative Sciences

Marketing Program (Dual Degree)

Marketing Program (Dual Degree)

Required Courses	Dual Degree	Duration
52	Available	8 Semesters
Language	Credit Hours	Annual Fees
English	140 Cr. Hrs.	220,000 EGP

Program Overview

This unique program allows you to earn two bachelor’s degrees: one in Business Administration from Galala University (GU) and another in Marketing from Arizona State University (ASU) – all while studying at the Galala University campus in Egypt. It’s the first of its kind in Egypt, providing a world-class marketing education with an international perspective.

What is the Marketing Program?

This program delves into the exciting world of marketing, equipping you with the skills and knowledge to understand:

Consumer behavior: Why do people buy what they buy?
Marketing analytics: How to measure and track marketing effectiveness.
Advertising strategies: How to create compelling messages that reach your target audience.
Market research: How to gather and analyze data to inform marketing decisions.
Market strategy development: How to craft a winning plan to achieve your marketing goals.

Key Areas of Study Include:

Marketing principles
Consumer behavior
Market research
Branding
Advertising
Digital marketing
Social media marketing
Marketing analytics
International marketing

The marketing degree helps students gain an understanding of the science behind consumer behavior and the critical role that marketing plays in all organizations. Students develop the necessary marketing skills needed for the competitive environment of the twenty-first century job market.

AccoladesThe ASU Marketing BS degree is offered by the AACSB-accredited W. P Carey School of Business.

Admission Requirements

ASU requirements:

Students must complete the following eight courses before enrolling at ASU with a GPA of 3.4 or higher: CIS 105/BIS111 , MAT 210/MAT235, ECN 211/ECO113, MAT 211/MAT 236 , ACC 231/ACC112, ECN 212/ECO114, ECN 221/MAT335, and ACC 241/ACC122.
No individual course may have a grade below a C (2.0). Cumulative GPA for all courses in semesters 1-4 must be 3.0 or higher.
TOEFL iBT of 61, IELTS of 6.0, PTE of 53, Duolingo English Test 95 or successful completion of ASU’s English for Undergraduate Admissions and Achievement course.

Career opportunities

Graduates of this program will be prepared for a variety of exciting careers in marketing, including:

Marketing Manager
Brand Manager
Product Marketing Manager
Social Media Marketing Manager
Market Research Analyst
Advertising Account Executive
Digital Marketing Specialist
Marketing Consultant

With a dual degree from two esteemed universities, you’ll be well-positioned for success in the competitive marketing field, both in Egypt and internationally.

Tuition Fees (Egyptian Students)

Annual tuition fees: 220,000 EGP
Annual administrative fees (to be paid before the first semester): 12,900 EGP
Admission administrative fees(To be paid once on the admission’s semester): 6,000 EGP

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