Study Plan

Marketing Program (Dual Degree)

Semester 1

Code	Course Name	GU Credit Hours
BIS111	Computer Applications and Information Technology	3
MAT235	Brief Calculus	3
SOC112	Introduction to Sociology	3
PSC011	Intro to Law and Human Rights (HU and H and G)	2
LAN010 / LAN011	Arabic Language (G) OR Arabic Language for Non-Native Speakers (G)	2
GEO217	Climate Change and Sustainability (SB and G)	2
LIB116	Research and Analytical Skills	2

Semester 2

Code	Course Name	GU Credit Hours
HIS111	History of Civilizations (HU and H and G)	2
ECO113	Macroeconomic Principles	3
VIA121	History of Art (HU and H and G)	2
PYS111	Introduction to Psychology	3
MAT236	Mathematics for Business Analysis	3
UNR012	Negotiation skills	2
COM011	Communication Skills (SB and G)	2

Semester 3

Code	Course Name	GU Credit Hours
ACC112	Uses of Accounting Information I	3
LAN025	First-Year Composition	3
ECO114	Microeconomic Principles	3
MAT335	Business Statistics	3
CHE102	General Chemistry	4
LAN028	Critical Thinking	2

Semester 4

Code	Course Name	GU Credit Hours
ACC122	Uses of Accounting Information II	3
LAN026	First-Year Composition	3
BIO100	The Living World	4
COM017	Public Speaking	3
MGT031	Entrepreneurship and Innovation	2
BIS321	E-commerce and E-business	3

Semester 5

Code	Course Name	GU Credit Hours
MKT311	Applied Marketing Management and Leadership	3
MGT365	Intermediate Career Management	0.5
LAN027	Business Writing	3
FIN212	Fundamentals of Finance	3
MGT337	Global Supply Operations	3
MKT314	Introduction to Digital Marketing	3
ACC211	Intermediate Accounting 1	3

Semester 6

Code	Course Name	GU Credit Hours
MGT366	Junior Networking Foundations	0.25
MKT310	Marketing Research	3
MGT313	Organization and Management Leadership	3
MGT436	Principles of International Business	3
MKT319	Advertising and Beyond: Customer-Centric Brand Development	3
MKT315	Designing Brand Identity: Methods and Digital Tools	3
MKT316	Business-to-Business Marketing	3

Semester 7

Code	Course Name	GU Credit Hours
MKT410	Consumer Behavior	3
MGT363	Business Law and Ethics for Managers	3
MGT367	Problem Solving and Actionable Analytics	3
MKT419	Global Marketing Management	3
COM016	Diversity and Organizations	3
MKT412	Social Media and Content Marketing	3

Semester 8

Code	Course Name	GU Credit Hours
BIS232	Advanced Excel in Business	3
MKT415	Competitive Marketing Strategy	3
MGT474	Capstone Course	3
MGT463	Senior Career Transition Management	0.25
MKT418	Services Marketing Strategy	3
MGT464	Building Leadership Skills	3

Elective (E1)

BIS434 Marketing Analytics Fundamentals
BIS412 Fintech Fundamentals
ACC 211 Intermediate Accounting 1
ACC412 Accounting Information for Decision Making
MGT312 Feasibility study for small Business Enterprise
ECO231 Digital Economy
FIN414 International Finance
FIN415 Business Analysis and Valuation
MKT315 Designing Brand Identity: Methods and Digital Tools
MKT412 Social Media and Content Marketing
MKT318 Integrated Marketing Communications

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