Sports Business Program (Dual Degree)

Program Overview

The Sports Business Program at Galala University offers a unique opportunity for students passionate about sports to combine their enthusiasm with business acumen. This program is part of dual degree collaboration between Arizona State University (ASU) and Galala University (GU). Students study on campus in Egypt and earn a dual degree from both institutions within four years.

The curriculum focuses on business principles and theories applied specifically to the sports industry. Students gain insights into marketing, analytics, revenue generation, and fan engagement.

• Business Lens on Sports: Explore how business strategies intersect with the dynamic world of professional sports.
• Courses: Topics include communication in business, mathematics for business analysis, marketing performance, fan behavior, and media.
• Consumer Perspective: Understand what it means to be a consumer in the sports business and how effective marketing strategies can engage fans.

Graduates emerge well-prepared for careers in sports management, marketing, and other related fields.

What is the Sports Business, BA?

The Sports Business, BA program combines business education with a focus on sports. It equips students with the knowledge and skills needed to thrive in the sports industry.

Program Type

This program is offered as a 4+0 dual degree between Arizona State University (ASU) and Galala University (GU). Students enrolled in this program will study on campus in Egypt and earn a dual degree from ASU and GU in four years. The option to study in the U.S. is also available. 

Coursework covers:

• Business Principles: Understand fundamental business concepts applicable to sports organizations.
• Marketing Strategies: Learn how to engage fans, promote events, and enhance brand visibility.
• Revenue Generation: Explore methods to generate income within the sports context.
• Fan Behavior Analysis: Understand fan preferences, loyalty, and engagement.

Graduates gain theoretical and practical skills relevant to sports management, marketing, and business contexts.

The dual degree from ASU and GU provides a global perspective and opens doors to exciting career opportunities.

Key Areas of Study include:

• Leadership: Understanding effective leadership principles and strategies.
• Sports Business Management: Learning to manage sports organizations.
• Forecasting Demand: Analyzing market trends and predicting future demand.
• General Management: Developing skills in planning, decision-making, and organizational behavior.
• Risk Management: Mitigating risks and making informed choices.

Program Details 

As sports evolve to maintain relevance in the increasingly fragmented world of business and entertainment, the sports industry must approach revenue generation and fan engagement from an unexplored lens.

The BA program in business with a concentration in sports business provides courses on business principles and theories that apply to the sports industry. Coursework may include communication in business, mathematics for business analysis, marketing performance, fan behavior, media and more. Students will also explore what it means to be a consumer in the business of sports and what marketers need to know to design, evaluate and implement effective marketing strategies for fans.

A dual degree in Sports Business from ASU and GU helps graduates develop the knowledge and abilities to:

●      Gain expertise on best practices for marketing, analytics, revenue generation and more.

●      Develop theoretical and practical skills that’ll apply directly to the sports industry and almost any business context.

These skills include, but are not limited to:

o   Critical thinking

o   Organization

o   Perseverance

o   Persuasion

o Problem-solving

o   Teamwork

o   Verbal communication

o   Written communication