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Study Plan

Advertising Production Program

Advertising Production Program

Semester 1

Code Course Name LCT LAB TUT OTH CNTCT CH SWL ECTS
MCM211 Introduction to Human Communication 3 0 0 0 3 3 135 6
MDP281 Introduction to Photography 2 0 0 2 4 3 150 6
E1 Elective Course (1) 1 0 0 0 3 2 105 4
E1 Elective Course (1) 1 0 0 0 3 2 105 4
UC1 University Requirement (1) 2 0 0 0 2 2 0 0
UC2 University Requirement (2) 2 0 0 0 2 2 90 4
UC3 University Requirement (3) 2 0 0 0 2 2 90 4

Semester 2

Code Course Name LCT LAB TUT OTH CNTCT CH SWL ECTS
MCM214 Marketing Communication and Advertising 3 0 0 0 3 3 135 6
MDP241 Principles of Video Production & Editing 2 0 0 2 4 3 150 6
E1 Elective Course (1) 1 0 0 0 3 2 105 4
E1 Elective Course (1) 1 0 0 0 3 2 105 4
UC4 University Requirement (4) 2 0 0 0 2 2 90 4
UC5 University Requirement (5) 2 0 0 0 2 2 90 4
UC6 University Requirement (6) 2 0 0 0 2 2 90 4

Semester 3

Code Course Name LCT LAB TUT OTH CNTCT CH SWL ECTS
NWE231 Media Writing 2 0 0 2 4 3 150 6
NWE232 Visual Storytelling 2 0 0 2 4 3 150 6
MDP282 Basics of Media Design 2 0 0 2 4 3 150 6
E1 Elective Course (1) 1 0 0 0 3 2 105 4
E1 Elective Course (1) 1 0 0 0 3 2 105 4
UC7 University Requirement (7) 2 0 0 0 2 2 90 4
UE1 Elective University (1) 2 0 0 0 2 2 90 4

Semester 4

Code Course Name LCT LAB TUT OTH CNTCT CH SWL ECTS
MDP242 Audio Production 2 0 0 2 4 3 150 6
MDP283 Introduction to Media Graphics 2 0 0 2 4 3 150 6

MDP368

Advertising and Marketing Communication Planning

 2 0 0 2 4 3 150 6
E1 Elective Course (1) 1 0 0 0 3 2 105 4
E1 Elective Course (1) 1 0 0 0 3 2 105 4
UE2 Elective University (2) 2 0 0 0 2 2 90 4
UE3 Elective University (3) 2 0 0 0 2 2 90 4

Semester 5

Code Course Name LCT LAB TUT OTH CNTCT CH SWL ECTS
MCM213 Media Effects 3 0 0 0 3 3 135 6
NWE333 Advertising Copywriting 1 0 0 2 3 3 135 6
MDP369 Advertising Media and Strategies 2 0 0 2 4 3 150 6
MDP384 Vector Graphics 2 0 0 2 4 3 150 6
E2 Elective Course (2) 2 0 0 0 4 3 150 6
E3 Elective Course (3) 2 0 0 0 4 3 150 6

Semester 6

Code Course Name LCT LAB TUT OTH CNTCT CH SWL ECTS
MDP341 Videography 2 0 0 2 4 3 150 6
MDP361 Clients and Audience Analysis 2 0 0 2 4 3 150 6
MDP362 Brands Identity Design 2 0 0 2 4 3 150 6
MDP363 Advertising & Promotion Design 2 0 0 2 4 3 150 6
E2 Elective Course (2) 2 0 0 0 4 3 150 6
E3 Elective Course (3) 2 0 0 0 4 3 150 6

Semester 7

Code Course Name LCT LAB TUT OTH CNTCT CH SWL ECTS
MCM212 Contemporary Media Environment 3 0 0 0 3 3 135 6
MDP261

Advertising & Corporate Communication Production

 2 0 0 2 4 3 150 6
MDP385 Social Media & Mobile Advertising 2 0 0 2 4 3 150 6
MDP464 Advertising Management 2 0 0 2 4 3 150 6
E3 Elective Course (3) 2 0 0 0 4 3 150 6

Semester 8

Code Course Name LCT LAB TUT OTH CNTCT CH SWL ECTS
MDP366 Art Directing 2 0 0 2 4 3 150 6
MDP461 Advertising Production Graduation Project 2 0 0 4 6 4 210 8
E3 Elective Course (3) 2 0 0 0 4 3 150 6

Elective 1 (E1)

  • PSC207 Contemporary International Issues
  • LIB116 Research and Analysis Skills
  • MGT101 Principles of Management
  • MCM111 English Media Conversation
  • MCM112 Media Research
  • MCM113 Interpersonal Skills
  • NWE131 English Media Writing
  • NWE132 Translation for Media Use
  • NWE133 Arabic for Media Use

Elective 2 (E2)

  • MCM215 Principles of Media Content Management
  • NWE221 Introduction to Media News
  • MDP243 Basics of Media Production
  • MDP271 Introduction to Cinema
  • MDP284 Digital Communication
  • MDP285 Introduction to Multimedia

Elective 3 (E3)

  • MDP364 Print & Digital Advertising Production
  • MDP365 Guerrilla Marketing Communication
  • MDP367 TV Advertising Production
  • MDP462 Advanced Photography
  • MDP463 Industry Practices
  • MDP465 Advertising Economics
  • MDP466 Business to Business Advertising

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